During a 20-minute walk in the City of Toronto’s downtown business core, pedestrians can collect a rich collection of promotional giveaways including breakfast cereal samples, white and dark chocolates, premium dog and cat foods, nasal breathing-aid strips and even 100% cotton men’s underwear.

Toronto Market Demographics

Excluding suburban communities which comprise the Greater Toronto Area, the City of Toronto has a population of 2.5 million or 8% of Canada’s total population. Half of Torontonians were born outside of Canada, making Toronto one of the most multicultural cities in the world. Working-age residents from 25 to 64 represent 56.8% of Toronto’s population, with seniors 65 and over accounting for another 14.1%.

Marketing professionals often focus on the downtown Toronto core because 415,200 or almost a third of all Toronto jobs are found there. These wage earners represent significant buying power to potentially spend on the products being promoted.

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